Employee Listening Essentials: From Data to Action
Strategy Session
Employee Listening Essentials: From Data to Action is a practical, self-paced course that teaches you how to design and run an employee listening program that actually drives change—not just collects feedback. Using a simple, repeatable framework (Collect → Understand → Act), you’ll learn how to gather high-quality input from employees, make sense of what it’s telling you, and turn insights into clear actions leaders and managers can own.
You don't just want to learn the framework. You want to know how it applies to your organization, your team, your current situation. The Strategy Session pairs the full self-paced course with a 45-minute 1:1 call with Craig Forman and a personalized listening program roadmap built around your context.
Walk away with a clear plan, expert feedback on your approach, and support to keep the momentum going.
Enroll Now — $1,095Who It's For
HR Leaders / People Leaders
For HR leaders who want more than “best practices” and are looking for direct guidance applying employee listening to their organization. Along with the full course, you’ll use your 1:1 call with Craig to pressure-test your strategy, clarify priorities, and leave with a listening roadmap tailored to your culture, leadership team, and goals.
People Operations / People Programs
For People Ops practitioners who are building (or rebuilding) the listening engine: surveys, cycles, questions, demographics, timelines, and comms. This option is ideal if you want Craig’s hands-on input to turn what you learn into a practical plan you can execute, with clearer structure, fewer guess-and-check cycles, and a roadmap built around your current tools and constraints.
Managers & Team Leaders (supporting listening + action)
For managers and functional leaders who need help translating feedback into action without creating extra noise or losing trust. The course gives you the framework, and the 1:1 call gives you a chance to work through your real situation, what your team is facing, what to focus on, and what “closing the loop” can look like in a way that’s realistic and sustainable.
What's Included
Everything you need to build and execute a listening program that drives real change with expert guidance every step of the way.
- 45-minute 1:1 strategy call with Craig Forman — focused entirely on your organization, your challenges, and your goals
- Personalized listening program roadmap built around your specific context and priorities
- Survey design review and feedback on your existing or planned approach
- 4 self-paced modules (totaling 28 lessons) covering the full employee listening lifecycle from strategy and survey design to communication, analysis, and action planning
- A step-by-step employee listening framework you can apply to engagement surveys and beyond (onboarding, exit, M&A, focus groups, and more)
- Guidance on building trust through strong data privacy, transparency, and ethical practices (including anonymity vs. confidentiality)
- How to structure your listening strategy using proven question buckets/factors (e.g., engagement, leadership, enablement, collaboration, work-life blend, learning & development, recognition, and more)
- Best practices for writing effective questions (reducing cognitive load, avoiding double-barreled questions, choosing “I/we/others” framing, and using consistent scales)
- How to use open-ended questions without overwhelming participants and how to analyze comments strategically
- How to design demographics (including custom demographics) so you can uncover real insights and measure program impact
- How to increase participation with the right communication plan and follow-through (reducing “action fatigue,” not just “survey fatigue”)
- By the end you’ll be able to confidently design a listening approach that’s trustworthy, focused, and actionable so you can spot risks earlier, improve decision-making, strengthen employee morale, and demonstrate the impact of your investments in leaders, culture, and employee experience.
- Video lessons with real-world examples drawn from large-scale listening programs across industries
- The Listen Up book - a free download is included with enrollment, giving you a companion reference to reinforce and extend the course concepts
- The Culture Score Assessment - A link to CultureC's very own Culture Score Assessment. A 3-minute health check across Collect, Understand, and Act. Most organizations invest in employee listening. Few get the full return. Find out where yours stands.
- Lifetime access to all course materials, including future updates
- Certificate of completion upon finishing the course
Frequently Asked Questions
Do I need experience with employee surveys to take this course?
No. This course is designed for both beginners and experienced practitioners.
If you’re new, it gives you a clear, step-by-step foundation for running an employee listening program. If you’ve done surveys before, it helps you improve question design, trust/privacy practices, participation, and follow-through so feedback leads to action.
How long does the course take to complete?
The course is self-paced, so you move through it on your own schedule. Most learners complete it in 4–6 hours, but you can take it as quickly or gradually as you like. You have lifetime access, so there's no pressure.
What is the Listen Up book, and how is it included?
Listen Up! is Craig’s practical guide to building an employee listening strategy—how to collect meaningful feedback, interpret what it’s telling you, and turn it into action that improves the employee experience.
It’s included with this course as a free download link. The book complements the lessons by giving you a written reference you can use alongside the course (and revisit later) as you design or improve your own listening program using the same Collect → Understand → Act approach.
When does the call happen?
You'll receive a booking link immediately after purchase. Calls are typically available within 1–2 weeks.
What do we cover on the call?
That's up to you. Most people come with a specific challenge: a survey they're designing, feedback they don't know how to act on, or a listening program they're trying to build from scratch. Craig will meet you where you are. Typically on the 1:1 call, you’ll apply the course directly to your organization so you leave with clear direction and a practical roadmap, not just ideas.
We can use the time to align on your goals, choose the right listening approach, refine your questions and demographics, confirm privacy/trust best practices, plan for participation, and map out what “action” and follow-through should look like in your specific context.
Can I use the call before finishing the course?
What if I want more personalized support after completing the course and my 1:1 call with Craig?
- Add-on Call: You can purchase an additional one-time strategy call with Craig to keep the momentum going or work through a new challenge.
- Advisory Sprint: If you’d like deeper support and more hands-on guidance, the Advisory Sprint includes the full course plus three 1:1 calls with Craig—ideal for building and refining your listening program over multiple checkpoints.
Ready to Build Your Listening Program With Expert Support?
Get the full self-paced course plus a 1:1 strategy call with Craig Forman to apply what you learn to your organization, clarify your approach, and leave with a listening roadmap built around your goals and context. Enroll today for immediate access.
Enroll Now — $1,095