helping customers stick the landing
In gymnastics, a perfect routine can be overshadowed if the gymnast doesn’t stick the landing.
The same is true for Engagement and Performance programs, the launch can go flawlessly, Campers provide all the touch points, the data can reach leaders, but if the next steps falter, that’s what people remember.
That’s where CultureC comes in. We help your customers stick the landing, building on the great work Culture Amp does to launch surveys or performance cycles, then partnering to drive the strategic follow-through that delivers lasting business impact.
why culture amp teams bring us in:
We step in where customer resources, experience, or alignment fall short.
Here’s what it often sounds like from the customer or prospect:
“Our leaders are busy, they just don’t seem engaged in the results.”
“We have the data… we just don’t know where to start.”
“We need more than just the survey, we need a plan to use it.”
“We aren’t getting the most out of our Performance Program today.”
“Our current Performance Program takes a lot of work and still isn’t differentiating performance.”
what's in it for you
When you introduce CultureC, you:
Safeguard program success
We keep activation and adoption of Culture Amp moving, even if your customer loses key team members.
Strengthen customer impact
Our work helps their leaders connect insights from Culture Amp to action and generating real outcomes.
Partner at the C-level
We provide an additional access layer to customer executives, often leading to new or re-introductions for Culture Amp.
Serve as your eyes and ears
Our agreements include sharing information with Culture Amp, giving you an added source of insight into what’s happening at the customer.
Protect and expand your role
We position Culture Amp as the hero, keep you in the loop, and often uncover upsell or renewal opportunities.
Proven in the Field: Joint Wins
ProducePay
- Challenge: Prospect wanted more consultative support from the start.
- What we did: Culture Amp introduced CultureC to run a 12-month culture transformation process, using Culture Amp twice.
- Outcome: High-visibility, CEO-sponsored program that reinforced CA’s strategic value.
Engagement +7 pts
Intent to Stay +9 pts
Acuity
- Challenge: Raised expectations for consultative support during sales process.
- What we did: CA intro by email; depositioned Qualtrics to support win; CultureC scoped work and joined as an embedded co-pilot; ran individual results sessions with VPs including 4-days on-site.
- Outcome: Comprehensive action program that aligned performance and engagement strategies to business goals by VP.
Kiwi.com
- Challenge: Lost key customer resources shortly after signing and delayed first survey launch.
- What we did: CA introduced CultureC; we directly ran two Performance Cycles using Culture Amp; got traction to launch Engagement survey; reintroduced CA CS and PS team to new contacts.
- Outcome: Reintegrated with CA for Engagement Survey and restored momentum. Customer went from no activation to 4 performance cycles and three surveys in a year.
Pliant Pharmaceuticals
- Challenge: CultureC sourced lead from our network. They were looking at CA and Lattice with a preference for Lattice.
- What we did: We ran a deeper demo for Pliant CHRO and actively depositioned Lattice. Once we got confirmation of moving forward with Culture Amp, we introduced the AE → signed within a week.
- Outcome: Generated a new Culture Amp customer; support offered under Commercial met their needs so no added services offered by CultureC.
how we work
We’re not here to replace Culture Amp services, we complement them.
Strategic Design
Partner with leaders to design high-impact listening or performance strategies that fully utilize all parts of Culture Amp to increase adoption.
Post-Data Deep Work
Work with executives and managers to translate insights into concrete, measurable actions — sometimes through on-site working sessions.
Embedded Support
Step into interim or fractional roles when customers lose resources, ensuring continuity without slowing down Culture Amp’s momentum.
How to introduce us
- Spot a trigger as shared above (e.g., lost resources, stalled momentum or not getting impact, need in-person support, leadership misalignment).
- We are happy to take point on qualification so you can focus on your core work.
- To make an intro, send an email to [email protected] and the customer
Intro Example:
“Hi [Customer], I wanted to connect you with Will Werhane at CultureC. He and his team are former Campers, so they know the platform inside and out. They’ve helped other customers when [insert need — e.g., limited team capacity, leadership alignment, performance program support]. They can provide additional services to ensure you get the most from Culture Amp.” - We keep you updated throughout the process, and make you look good
bottom line:
When the Customer, CultureC, and Campers work together, we ensure they stick the landing — and remember Culture Amp for it.
